Revolutionizing the Red Meat Industry with Data-Driven Solutions
Our client, MEQ, is on a mission to transform the animal protein industry through cutting-edge technology that delivers early, objective data to drive better decision-making. With a focus on live cattle and carcass evaluation in the Sheep and Beef sectors, MEQ’s solutions—MEQ Live, MEQ Probe, MEQ Insights, and MEQ Camera—enable processors, producers, and the supply chain to unlock new customer value and create a more transparent, sustainable, and high-quality red meat industry.

About the Role
MEQ is seeking an Account Manager to lead client relationship management, retention, and strategic account growth in the U.S. This newly created role is remote, with regular travel required to engage with key stakeholders.

As a key client liaison, you will focus on managing and expanding existing customer relationships, ensuring clients maximize the value of MEQ’s innovative solutions. You will work closely with customers to provide technical guidance, training, and support, ensuring a seamless experience while identifying opportunities for product adoption and service expansion.

Key Responsibilities

Client Relationship Management

• Develop and maintain strong relationships with existing customers, ensuring high satisfaction and retention.
• Act as the primary contact for clients, providing ongoing support and technical guidance.
• Conduct regular check-ins and account reviews to optimize product use and identify opportunities for improvement.
• Educate and train clients on product features, updates, and best practices to enhance their experience.

Account Growth & Strategy

• Identify opportunities for upselling and expanding product adoption within existing accounts.
• Work collaboratively with the sales and product teams to tailor solutions that align with client needs.
• Analyze customer usage data and feedback to provide strategic insights and recommendations.
• Represent MEQ at industry events, trade shows, and conferences to strengthen client engagement.

Industry Engagement & Market Positioning

• Develop and maintain strong relationships with key decision-makers in the red meat industry.
• Engage with USDA (United States Department of Agriculture), NCBA (National Cattlemen’s Beef Association), and NAMI (North American Meat Institute) to build credibility and market presence.
• Attend and participate in industry-related functions, ensuring MEQ is recognized as an industry leader.

About You

• 3+ years of experience in account management, preferably in AgTech, food production, or agriculture-related industries.
• Strong ability to build relationships, provide solutions, and drive customer satisfaction.
• Excellent communication, stakeholder management, and negotiation skills.
• Ability to analyze customer data and market trends to drive strategic recommendations.
• High-level proficiency in CRM systems (e.g., HubSpot) for tracking client interactions and account growth.
• Passion for the red meat industry and a keen interest in data-driven innovation.

Preferred:

• Experience working within the red meat industry and familiarity with USDA regulations.
• Strong understanding of technical solutions and product adoption strategies.

Why Join MEQ?

• Be part of a fast-growing AgTech company leading innovation in the red meat industry.
• Remote flexibility with regular travel across the U.S.
• Competitive salary + commission structure.
• Engage with top industry players and drive strategic growth.
• Opportunity to influence the future of AgTech and sustainability.

How to Apply

Ready to take the next step in your career and play a pivotal role in transforming the red meat industry? Apply now or reach out to Xanthe Madgwick at xanthe@thepeopleplugin.com for more information.

Revolutionizing the Red Meat Industry with Data-Driven Solutions

Our client, MEQ, is on a mission to transform the animal protein industry through cutting-edge technology that delivers early, objective data to drive better decision-making. With a focus on live cattle and carcass evaluation in the Sheep and Beef sectors, MEQ’s solutions—MEQ Live, MEQ Probe, MEQ Insights, and MEQ Camera—enable processors, producers, and the supply chain to unlock new customer value and create a more transparent, sustainable, and high-quality red meat industry.

About the Role
MEQ is seeking a Senior Sales Manager to lead high-value client acquisition, sales strategy development, and market expansion in the U.S. This newly created role is remote, with regular travel required to engage with industry stakeholders.

As a key sales leader, you will focus on enterprise-level sales, securing partnerships with major beef and lamb producers, processors, and industry bodies. This role is designed for an experienced sales professional who can drive growth, revenue, and market positioning—with the ambition and capability to evolve as MEQ scales.

Key Responsibilities

Strategic Sales & Business Growth

• Develop and execute a sales strategy tailored to the U.S. market, targeting key players in the red meat industry.
• Secure high-value enterprise clients, focusing on processors, producers, and industry bodies.
• Build and manage a strong sales pipeline, ensuring accurate forecasting and reporting.
• Lead contract negotiations and execute commercial agreements that drive long-term success.
• Utilize CRM tools (e.g., HubSpot) to track leads, monitor sales performance, and manage customer interactions.

Client & Industry Engagement

• Build and maintain strong relationships with senior decision-makers at key client organizations.
• Represent MEQ at industry events, trade shows, and conferences, positioning the company as a leader in the U.S. market.
•  Develop relationships with key industry bodies, including:
  • USDA (United States Department of Agriculture)
  • NCBA (National Cattlemen’s Beef Association)
  • NAMI (North American Meat Institute)

Leadership & Team Development

• Mentor and support junior sales team members as the company scales.
• Collaborate with the CEO and leadership team to shape the overall sales vision and strategy.
• Provide market insights, competitor analysis, and industry trends to refine sales approaches.

About You

• 7+ years of sales experience, preferably in technical solutions, AgTech, or data-driven products.
• Proven ability to develop new business, manage high-value accounts, and lead contract negotiations.
• Strong stakeholder management and influencing skills within the red meat or food production industries.
• High-level verbal and written communication, with the ability to present technical solutions to clients.
• Experience with CRM tools (e.g., HubSpot) and a data-driven approach to sales.
• Passion for innovation, sustainability, and transforming the red meat industry.
• Desirable: Knowledge of the U.S. red meat industry, including USDA regulations and supply chain dynamics.
• Desirable: Experience bridging the gap between sales and product/engineering teams.

Why Join MEQ?

• Be part of a fast-growing AgTech company leading innovation in the red meat industry.
• Remote flexibility with regular travel across the U.S.
• Competitive salary + commission structure.
• Clear pathway for career progression into a Head of Sales role.
• Engage with key industry leaders and make an impact on a global scale.

How to Apply

Ready to take the next step in your sales career and lead the transformation of the red meat industry? Apply now or reach out to Xanthe Madgwick at xanthe@thepeopleplugin.com for more information.

Our client, MEQ’s mission is to revolutionise the animal protein industry, with a specialisation in red meat. They provide cutting-edge solutions that harness early, objective data, benefiting everyone from breeders to consumers. Currently, their portfolio includes four primary innovative technical solutions: MEQ Live, MEQ Probe, MEQ Insights, and MEQ Camera. Their primary focus is on live cattle and carcass evaluation in the Sheep and Beef sectors. These innovative technologies enable the application and utilisation of data to unlock new customer value. Through their solutions, they are transforming the red meat industry and building a more sustainable future, fostering a transparent and nutritionally rich red meat sector for both businesses and consumers.

About the Role:
This newly created role is based remotely, with a preference for candidates based in Queensland. The role reports directly to the Head of Sales - ANZ and is ideal for a driven and strategic business development professional. As a Business Development Manager, you will play a key role in expanding MEQ's footprint within the red meat industry. This position focuses on identifying and securing new business opportunities, driving revenue growth, and developing relationships with both existing and prospective clients.

As a self-driven individual contributor, you will be responsible for managing the entire sales process, from lead generation to closing deals. Additionally, you will be involved in developing tailored sales strategies and supporting the sales team with strategic insights to position MEQ's cutting-edge products in the market. You will also play a key role in nurturing long-term client relationships to ensure continued satisfaction and growth.

Key responsibilities of the role include:

• Identifying and engaging potential clients, generating leads, and driving new business opportunities.
• Conducting market research to identify trends, customer needs, and competitor activities.
• Presenting MEQ's products and services to prospective clients, effectively communicating the value proposition.
• Developing and executing sales strategies to achieve revenue targets.
• Managing and growing a robust sales pipeline using CRM tools, ensuring accurate reporting.
• Leading contract negotiations, closing deals, and maintaining positive client relationships.
• Analysing sales data and performance metrics to improve efficiency and track success.
• Representing MEQ at industry events and customer meetings, ensuring the company is recognized as an industry leader.

About You:

• 2+ years of proven success in business development, preferably within a startup or scale-up environment.
• Experience selling technical solutions or software, with an understanding of the sales cycle from lead generation to deal closure.
• A results-driven mindset with a demonstrated ability to exceed sales targets.
• Strong communication skills with the ability to engage with various stakeholders and negotiate effectively.
• Confident in analysing data to identify key insights and effectively distilling key information to present to clients
• Familiarity with CRM systems (HubSpot preferred) for lead management and tracking sales performance.
• A passion for the red meat industry, with a desire to learn and contribute to MEQ's growth.

What MEQ Probe Offers.

• Be a part of a fast-growing Australian company disrupting the industry with world-first technology.
• Flexible working arrangements: Work remotely
• Competitive salary package, including equity and sales commissions, commensurate with experience.
• Access to a supportive Paid Parental Leave Package and generous leave options for parents.
• Career development opportunities and professional growth.
• A safe and inclusive workplace where you can be your authentic self.

To Apply.
Please apply via the ‘apply’ button by submitting your resume and cover letter. For more information, contact Xanthe Madgwick at xanthe@thepeopleplugin.com.