The People Plugin is proud to be partnering with Move With Us (MWU) to recruit a creative, commercially minded and data-led Social Media Manager / Lead based on the Gold Coast.
Move With Us is more than a fitness brand; it is a purpose-led digital wellness business built to empower, connect and motivate women. Through fitness, nutrition, education and community, MWU helps women build stronger minds, bodies and habits, with the broader vision of increasing the confidence and health of its community for generations to come.
About the Role
Reporting into Brand, the Social Media Manager / Lead will lead MWU’s organic social media function, own and evolve the strategy, manage a small team and drive measurable growth across Instagram and TikTok.
Sitting at the intersection of brand, community and growth, this role is responsible for building a social presence that does more than create awareness. You will develop content and channel strategies that strengthen engagement, increase reach, drive web traffic and ultimately convert followers into loyal, long-term members.
You will lead a Senior Social Media Coordinator and Content Coordinator, while collaborating closely with the Founder, Brand Manager, Graphic Designer, Videographer, Nutrition Lead, Digital Marketing Manager, coaches and ambassadors.
This is a hands-on leadership role for someone who can think strategically, create confidently, lead with data and translate brand objectives into high-performing organic content.
You will:
- Audit MWU’s current social positioning, content performance and channel identity to identify opportunities for growth.
- Own and execute distinct organic social strategies across Instagram and TikTok.
- Develop channel-specific content aligned with MWU’s audience, member personas and brand objectives.
- Lead the ideation and forward planning of content across Reels, Stories, carousels, TikTok videos and emerging formats.
- Create, produce, edit and publish content across MWU’s organic channels and for paid ads.
- Own and deliver pre-shoot vision documents, mood boards, goals and content briefs.
- Lead and direct content shoots, providing creative direction to ensure content is on-brand and optimised for each platform.
- Stay across platform trends, algorithm changes, emerging formats and competitor activity.
- Grow followers, engagement, web sessions, conversion and revenue attributed to organic social.
- Measure and report on performance, translating data into clear insights, rapid pivots and ongoing strategy improvements.
- Drive integration with the broader marketing team to extend organic content across paid and email channels.
- Ensure MWU’s brand message remains strong, consistent and on-voice across all social touchpoints.
- Develop strategies that celebrate client journeys and showcase member stories.
- Attend community and team events to direct and capture content, including supporting B-roll requirements.
- Lead, mentor and develop the social team, setting clear expectations and supporting strong execution across the content calendar.
About You
You are an experienced social media professional who sees the story in everything. A shoot, a comment, a moment on set. You know how to bring it to life in a way that feels genuinely made for our community. You have a creative eye that turns everyday moments into content that people can’t help but follow, and you understand how to talk to our community so that checking in with MWU becomes part of their daily routine. You are equally comfortable developing strategy, reviewing performance data, directing shoots, creating content and coaching a team. You know that successful organic social requires creativity, consistency, commercial outcomes, pace and a clear understanding of what motivates an audience to engage and take action.
You bring:
- At least four years of social media experience, including a minimum of one year in a lead or senior individual contributor role.
- Demonstrated success growing Instagram and TikTok audiences through organic content strategy.
- Strong hands-on content creation skills, including filming and editing Reels and TikTok videos.
- Experience developing content briefs and providing proactive creative direction during shoots.
- The ability to translate broader brand objectives into channel-specific social strategies.
- A data-led approach, with experience owning KPIs and reporting performance to stakeholders.
- Strong knowledge of follower growth, engagement, web traffic, conversion and social-attributed revenue metrics.
- Leadership experience, with the ability to set priorities, coach team members and maintain accountability.
- The confidence to challenge performance, influence decisions, and provide clear creative direction to stakeholders and collaborators outside of your direct team.
- Strong organisational skills and the ability to manage a forward content pipeline.
- Excellent communication, interpersonal and presentation skills.
- A strong understanding of social trends, platform updates, marketing and e-commerce best practice.
- A proactive, solutions-focused approach and willingness to test new ideas.
- A genuine passion for health, fitness and community-led brands.
- A bachelor’s degree in Marketing, Public Relations or Communications is preferred.
Why Join Move With Us?
Move With Us is a purpose-led brand with an engaged community at its core. This is an opportunity to take ownership of a highly visible function and shape how the brand connects with, inspires and grows its audience.
As Social Media Manager / Lead, you will also enjoy:
- Being part of a brand on a mission to empower women globally through health and fitness.
- The opportunity to own and evolve MWU’s organic social strategy.
- The ability to influence how the brand grows across Instagram, TikTok and emerging channels.
- A hands-on leadership role with the opportunity to develop a growing social and content team.
- Close collaboration with the Founder, brand, creative, digital marketing, coaches and ambassadors.
- A creative, collaborative and high-performing team culture.
- Career development opportunities and ongoing professional growth.
- Flexibility to work from home up to three days per week.
- A modern open-plan office in beautiful Burleigh Heads.
- Free access to a fully equipped on-site gym.
- Generous discounts across Move With Us and sister brand Crop Shop Boutique.
- Access to a supportive Paid Parental Leave package.
How to Apply
Applying is simple. Submit your resume along with a cover letter outlining your relevant social media experience and examples of channels or content you have helped grow.
Please contact Xanthe at xanthe@thepeopleplugin.com for more information.