Job Description

The People Plugin is proud to be partnering with Undeniable Mentoring, a fast-growing business education and mentoring company, to recruit a Digital Marketing Specialist.

Founded by Rhys Livingstone, Undeniable Mentoring works with ambitious business owners and operators, helping them build stronger businesses through clear strategy, commercial thinking, leadership discipline and practical execution.

With strong growth underway and a significant year ahead, this is an opportunity to join the business at an exciting stage, work closely with the CEO and build your capability across performance marketing, content, funnels, CRM, lead generation and social.

This role would suit someone who already has strong digital marketing foundations but is still hungry to learn, develop and grow into a broader marketing role over time. You do not need to come in knowing everything from day one — the team is open to training and developing the right person.

About the Role

Reporting directly to the CEO, the Digital Marketing Specialist will play a hands-on role across Undeniable Mentoring’s digital marketing activity.

You’ll support and execute across paid advertising, lead generation, funnels, CRM, creative, social media and content, helping turn attention into qualified leads and ultimately into new clients.

A large part of the role will involve Meta advertising and lead generation, but this is broader than a traditional paid media position. You’ll also be involved in creative concepts, content production, messaging, landing pages, nurture journeys and understanding how each part of the customer journey works together.

This is a role for someone who wants to be embedded in the business, not sitting on the sidelines. You’ll work closely with Rhys and the wider team, be involved in campaigns from idea through to execution, and have the opportunity to learn directly from a fast-moving founder-led environment.

You’ll also support the business’s live workshops and client education, helping bring marketing concepts to life in a way that is practical and easy to understand.

Key Focus Areas

Paid Ads & Lead Generation

• Build, launch and optimise Meta campaigns across Instagram and Facebook.
• Support lead generation activity across paid media, landing pages and funnels.
• Monitor campaign performance and identify opportunities to improve results.
• Test different audiences, hooks, messaging and creative formats.
• Track lead quality, conversion, CAC and broader campaign performance.
• Develop your understanding of how paid media fits into the wider customer journey.

Content & Creative

• Be hands-on in developing and producing marketing content.
• Help create and test static ads, short-form video, talking-head content, B-roll, carousels and other social-first creative.
• Be comfortable appearing in content where required.
• Work closely with the CEO and team to identify new hooks, angles and ideas.
• Support filming days, creative briefs and content planning.
• Use tools such as Canva, CapCut or similar platforms to bring ideas to life.

Funnels, CRM & Customer Journey

• Support the build and optimisation of landing pages, lead magnets and nurture journeys.
• Work across CRM systems to improve lead management and follow-up.
• Help map out customer journeys and identify where leads may be dropping off.
• Understand how messaging, offer, creative, landing pages and follow-up work together.
• Support email, automation and lifecycle marketing activity.

Social & Organic Marketing

• Contribute to social media strategy and content planning.
• Help identify trends, content opportunities and ways to increase reach and engagement.
• Support the production of content across organic and paid channels.
• Look for opportunities to repurpose content across multiple platforms.
• Bring ideas to the table rather than waiting to be told exactly what to create.

Performance & Commercial Thinking

• Look beyond surface-level metrics and understand what is actually driving qualified leads and revenue.
• Analyse campaign and funnel performance and identify what should be tested next.
• Develop a strong understanding of lead quality, conversion and customer acquisition cost.
• Learn how marketing decisions impact the wider commercial performance of the business.
• Bring a test-and-learn mindset to everything you do.

Workshops & Client Education

• Support live workshops and marketing education sessions.
• Help explain marketing concepts to business owners in a clear and practical way.
• Assist with questions around ads, funnels, creative and lead generation.
• Build confidence presenting and contributing in front of clients over time.

About You

You are ambitious, commercially minded and genuinely excited by marketing.

You may already be working in a digital marketing, performance, social or growth role and feel ready for an opportunity where you can broaden your skill set, take on more ownership and learn directly inside a growing business.

You don’t need to be a finished senior marketer. What matters more is that you have strong fundamentals, curiosity, initiative and a genuine appetite to improve quickly.

You’ll ideally bring:

• Experience across digital marketing, paid social, lead generation or performance marketing.
• A good understanding of Meta Ads Manager.
• Exposure to funnels, landing pages, CRM or email marketing.
• Strong interest in content and creative, with a willingness to be hands-on.
• Comfort filming, editing or appearing in content where required.
• An understanding of social media and what makes content perform.
• Strong communication skills and confidence working closely with a founder and broader team.
• An analytical mindset and interest in understanding why campaigns perform the way they do.
• Commercial awareness and an interest in how marketing connects to revenue.
• A proactive approach and willingness to test, learn and move quickly.
• Strong follow-through and attention to detail.
• A genuine interest or passion for fitness, health, wellness or the broader fitness business industry.

Experience within service-based businesses, education, coaching, consulting or high-ticket lead generation would be beneficial, but it is not essential if you have the right fundamentals and attitude.

Why Join Undeniable Mentoring?

Undeniable Mentoring is a fast-growing business education and mentoring company helping founders and business owners scale through practical strategy, systems, workshops and high-performance execution.

The business has strong momentum, with significant growth ahead and a culture built around speed, ownership, character and excellence. This is an environment for people who want to work hard, learn quickly and be surrounded by high standards.

The team operates with pace and accountability, while giving people the opportunity to build real functional knowledge, take ownership of outcomes and be recognised based on results. For the right person, Undeniable Mentoring offers exposure to a high-growth business, direct learning from experienced operators and the chance to be part of something being built with ambition.

The Values You’ll Work By

Undeniable Mentoring’s values are not just words on a wall. They guide how the team makes decisions, communicates, solves problems and measures performance.

Speed is King
Time kills momentum. The team moves with urgency, clarity and precision because slow decisions often cost more than fast mistakes. This means taking action quickly, communicating clearly, following through without needing to be chased and removing bottlenecks before they slow the business down. The right person will be energised by pace and comfortable making progress without overcomplicating decisions.

Character is Currency
Trust is built through every interaction. Integrity, discretion and reliability are critical in a business where people work closely with clients, sensitive information and high-value relationships. This means doing what you say you will do, owning outcomes, communicating honestly and acting in a way that protects the reputation of the business, clients and team.

Relentless Excellence
Good enough is not the standard. The team cares about the details because small details compound into stronger outcomes for the business and its clients. This means preparing properly, checking your work, taking feedback seriously, improving processes and consistently looking for ways to raise the standard.

How You’ll Benefit

• Work directly with the CEO in a fast-growing business education and mentoring company
• Support workshops, including the last weekend of each month, and play a key role in client experience
• Access to a company gym
• On-site office environment, with a hybrid working model
• Opportunity to grow quickly in capability, responsibility and commercial understanding
• Be part of a culture that works hard, moves quickly and recognises people based on outcomes

How to Apply

If this sounds aligned to your experience and future career goals, we’d love to connect. Please submit your resume or reach out for a confidential discussion.

Contact Xanthe at xanthe@thepeopleplugin.com with any questions.