Job Description

The People Plugin is working closely with a high-performing Australian e-commerce brand as they begin planning for their next phase of growth. As part of this journey, our client will be exploring the appointment of a Chief Operating Officer (COO) to strengthen and scale their operational foundation.

This is an expression of interest, designed to connect with senior operators who may be open to a future conversation in the New Year. 

The Opportunity

Reporting to the Chief Executive Officer, the COO will play a critical role in shaping the operational backbone of a fast-growing, values-led, direct-to-consumer brand with an expanding global footprint.

This role will partner closely with Product, Marketing, Brand and Operations teams to drive business efficiency, scalability and execution. It is a hands-on leadership role, balancing strategic oversight with practical operational delivery.

The successful candidate will help transform strong momentum into sustainable, scalable growth.

Key Focus Areas

Operational Excellence

• Lead business operations across ecommerce,  customer experience, people and culture, data, legal and compliance and international expansion.
• Drive improvements in forecasting, budgeting, cash flow and resource allocation
• Build scalable systems and processes to support ongoing growth

Strategy & Execution

• Translate high-level strategy into executable operational plans and manage the operating cadence
• Implement best-practice frameworks for international expansion and operational scale
• Support the executive team with data-driven insights and decision-making

Cross-Functional Leadership

• Partner with Product, Marketing and Brand leaders to align execution with commercial goals
• Build strong operating rhythms across teams and functions
• Foster a high-performance, accountable culture

Commercial & Financial Performance

• Drive profitability through disciplined cost management and growth initiatives
• Oversee reporting, KPIs and performance tracking
• Support investment decisions that enable long-term value creation

Risk & Governance

• Identify and manage operational risk
• Ensure compliance with relevant regulations and industry standards

About You

You are an experienced operational leader with a background in high-growth, consumer-led or e-commerce environments.

You bring:

• Proven experience scaling operations in a growing business
• Strong commercial and financial acumen
• Experience managing digital platforms, logistics and customer experience at scale
• A pragmatic, detail-oriented approach with the ability to think strategically
• Confident leadership style with the ability to influence and lead through change

You’re comfortable operating in founder-led businesses and enjoy building structure without slowing momentum.

Why Register Interest?

This opportunity offers the chance to step into a senior leadership role with a well-established, ambitious brand entering its next stage of growth. While not an immediate appointment, this is an opportunity to be part of early conversations and shape what the role could become.

Register Your Interest

If this sounds aligned to your experience and future career goals, we’d love to connect. Please submit your resume or reach out for a confidential discussion. Contact Xanthe at xanthe@thepeopleplugin.com.