Job Description

The People Plugin are proud to partner with EzLicence, the leading online marketplace for booking driving lessons, partnered with 2,000+ driving instructors and trusted by 300,000+ learners across Australia and the UK. They make it easier than ever to find, compare and book verified driving instructors online.

They’re on a mission to make learning to drive simpler, safer, and more accessible for learners and instructors alike. Their platform empowers thousands of instructors with the tools to grow their business, reduce admin, and focus on what they do best.

We are now seeking a commercially driven Sales Manager (AU) to lead and scale EzLicence’s sales function across Australia. This role reports into the Head of Operations and comes at a pivotal time, offering the opportunity to lead a newly structured sales team and drive the next phase of growth.

About the Role

As the Sales Manager, you will own the end-to-end performance of the sales and instructor lifecycle across the Australian market, spanning acquisition, onboarding, activation, engagement and retention.

This is a true player-coach role, combining strategic leadership with hands-on execution. You will lead a small team while also actively contributing to growth, building scalable systems, and embedding structure across the sales function.

Key Responsibilities

Sales & Lifecycle Ownership

• Own end-to-end instructor lifecycle performance from acquisition through to retention and re-engagement
• Drive growth across marketplace supply, SaaS adoption and training products
• Identify funnel drop-offs and implement targeted strategies to improve conversion
• Optimise onboarding and activation to increase speed to value

Revenue Operations & Systems

• Own and optimise HubSpot CRM, ensuring strong pipeline visibility and data quality
• Build scalable sales processes, cadences and playbooks
• Implement automation across outreach and engagement to improve efficiency
• Leverage tools and AI to enhance lead prioritisation and team productivity

Hands-On Sales Execution

• Actively contribute to sales through outreach, partnerships and deal execution
• Support high-value opportunities and strategic accounts
• Test and iterate new sales approaches and growth initiatives
• Maintain strong relationships with key instructors and partners

Sales Strategy & Performance

• Define and execute the AU sales strategy aligned with growth targets
• Set and track OKRs across acquisition, activation and retention
• Monitor market trends and identify new growth opportunities
• Own forecasting and performance reporting across the region

Leadership & Team Development

• Lead, coach and develop the AU Sales Executive and broader team
• Build a high-performance, accountable sales culture
• Implement training, QA processes and performance frameworks
• Act as the escalation point for sales-related matters in AU

Cross-functional Collaboration

• Partner with Marketing, Product, Data and CX teams to align the full funnel
• Provide insights into customer needs, market trends and product opportunities
• Contribute to broader business initiatives and strategic priorities

About You

We are seeking applicants who can demonstrate:

• A strong commercial mindset with ownership of revenue outcomes
• Experience leading and scaling a sales function in a fast-paced environment
• A player-coach approach, comfortable leading while also executing
• Strong systems thinking, with the ability to build scalable processes
• Confidence working cross-functionally across product, marketing and operations
• High levels of accountability, ownership and resilience
• Strong stakeholder management and communication skills

Essential Skills

• 5+ years in sales leadership roles with revenue ownership
• Experience in marketplace, SaaS or platform-based businesses
• Strong CRM experience (HubSpot or similar) and sales automation tools
• Deep understanding of sales processes, lifecycle management and conversion optimisation
• Strong analytical capability and data-driven decision making
• Proven experience building and leading high-performing teams

Why Join EzLicence?

At EzLicence, you’ll embrace their core values of riding together, pushing the limits, learning and embracing the journey. Join a team that fosters a dynamic and collaborative environment, working alongside talented professionals.

• Recognised as one of Australia’s Best Workplaces in Technology
• Remote-first working with quarterly face-to-face connection
• The opportunity to be part of a fast-growing technology business
• A high-performance, values-led team environment
• Access to an experienced Executive team who have built and scaled successful businesses
• The opportunity to directly impact growth across Australia and the UK

How to Apply

Please submit your resume and a cover letter via the ‘apply now’ button. Please note that applications sent via email or DM will not be accepted.

For a confidential discussion, please contact Xanthe Madgwick at xanthe@thepeopleplugin.com